https://natashahassan.com natashahassan Tue, 06 Jan 2026 17:32:51 +0000 https://natashahassan.com en https://natashahassan.com/Homepage Sun, 01 Nov 2020 09:44:27 +0000 natashahassan https://natashahassan.com/Homepage .image-container { position: relative; text-align: center; padding:0; } .image-self{ width: 100%; height: auto; } .centered { position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); mix-blend-mode: exclusion ; } (1995–) <img width="930" height="1290" width_o="930" height_o="1290" data-src="https://freight.cargo.site/t/original/i/803c8f032cc750894514eab8b9505043e133a118b12b3798c7946f3697be32e5/D1000004.jpg" data-mid="224592450" border="0" data-scale="30" src="https://freight.cargo.site/w/930/i/803c8f032cc750894514eab8b9505043e133a118b12b3798c7946f3697be32e5/D1000004.jpg" /> Natasha Hassan Natasha Hassan is a Singapore-based brand creative and visual director working across identity systems, visual storytelling, and cultural projects. Influenced by 90s visual culture, music, and surreal humour, her work balances playfulness with clarity, translating complex ideas into flexible visual systems across digital, physical, and experiential environments. Her practice spans collaborations with Nike, Uniqlo, Spotify, Esplanade, Singapore Design Week, and the National Heritage Board, alongside lead creative roles in music, media, and culture at BeMe Wellness, Universal Music Group, MTV Asia, and Bandwagon Asia. Based in Singapore. Open to collaboration and relocation. For any work and project opportunities:Email, Instagram &amp; LinkedIn. All Works – Brand Identity&nbsp; ⊹&nbsp; Events &amp; Spatial&nbsp; ⊹&nbsp; Editorial &amp; Publishing&nbsp; ⊹&nbsp; Illustration&nbsp; ⊹&nbsp; Posters &amp; Objects In-house / Studio –&nbsp; Paramount International&nbsp; ⊹&nbsp; Bandwagon Asia https://natashahassan.com/Work-Top Fri, 10 Jan 2025 12:02:52 +0000 natashahassan https://natashahassan.com/Work-Top All Works –&nbsp;Brand Identity&nbsp; ⊹&nbsp; Events &amp; Spatial&nbsp; ⊹&nbsp; Editorial &amp; Publishing&nbsp; ⊹&nbsp; Illustration&nbsp; ⊹&nbsp; Posters &amp; Objects In-house / Studio –&nbsp; Paramount International&nbsp; ⊹&nbsp; Bandwagon Asia https://natashahassan.com/Work-Sunda-Festival Sun, 04 Jan 2026 09:16:16 +0000 natashahassan https://natashahassan.com/Work-Sunda-Festival Featured Work /Sunda FestivalLead Visual Identity &amp; Art Direction2023–Present Role: Lead visual identity &amp; art directionScope: Concept development, illustration-led system design, character design, environmental graphics, motion, and multi-format rollout Led the visual identity and creative direction for Sunda Festival, Singapore’s first camping music festival. The project involved developing an illustration-led visual system built around original characters and animated key visuals, forming a distinct world designed to evolve across multiple editions. CREDITSDeveloped in collaboration with the Sunda Festival production and programming teams. <img width="750" height="499" width_o="750" height_o="499" data-src="https://freight.cargo.site/t/original/i/3fd6df7b787bcae57d3d05268e4b46d28f2b66b1687e731a245e3bed953be7d4/KF-DAY1-17.png" data-mid="242441930" border="0" src="https://freight.cargo.site/w/750/i/3fd6df7b787bcae57d3d05268e4b46d28f2b66b1687e731a245e3bed953be7d4/KF-DAY1-17.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/e3035fa905167b6ece34d87f7e5b35eeb029285106c262f7ba92df36c8381636/DSC03499.png" data-mid="242441934" border="0" src="https://freight.cargo.site/w/750/i/e3035fa905167b6ece34d87f7e5b35eeb029285106c262f7ba92df36c8381636/DSC03499.png" /> <img width="750" height="499" width_o="750" height_o="499" data-src="https://freight.cargo.site/t/original/i/c97c64c1da2a84cb211e48a5492b79a80124be1dffc2333790b1b6e68b28a07a/KF-DAY1-05.png" data-mid="242441933" border="0" src="https://freight.cargo.site/w/750/i/c97c64c1da2a84cb211e48a5492b79a80124be1dffc2333790b1b6e68b28a07a/KF-DAY1-05.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/a0fe296d28294d6e45e0bbbd570d8141c273124cdc5e2f3f5e74f6da882e77c5/DSC03196.png" data-mid="242441526" border="0" src="https://freight.cargo.site/w/750/i/a0fe296d28294d6e45e0bbbd570d8141c273124cdc5e2f3f5e74f6da882e77c5/DSC03196.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/4c739157e1a726097e484b0fe7602631195cc8b856e5884c505616ffc8f84257/DSC02515.png" data-mid="242441940" border="0" src="https://freight.cargo.site/w/750/i/4c739157e1a726097e484b0fe7602631195cc8b856e5884c505616ffc8f84257/DSC02515.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/bac9ae2c8f7045a7ff0ebbb55b03a44326faffc9419e3ff644ff09df0b6596cf/DSC03437.png" data-mid="242441935" border="0" src="https://freight.cargo.site/w/750/i/bac9ae2c8f7045a7ff0ebbb55b03a44326faffc9419e3ff644ff09df0b6596cf/DSC03437.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/351dd879559a8363e3a76531901d2fea84685c3264cfd15bc45a09b5fa115ec4/BR203198.png" data-mid="242441943" border="0" src="https://freight.cargo.site/w/750/i/351dd879559a8363e3a76531901d2fea84685c3264cfd15bc45a09b5fa115ec4/BR203198.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/27f7d44bd73883e3dfd576d1635084adb37f987b0a32cae778c5b43b15c64d34/DSC03341.png" data-mid="242441936" border="0" src="https://freight.cargo.site/w/750/i/27f7d44bd73883e3dfd576d1635084adb37f987b0a32cae778c5b43b15c64d34/DSC03341.png" /> <img width="750" height="499" width_o="750" height_o="499" data-src="https://freight.cargo.site/t/original/i/779f9f89bdcc63def61f3ba54f86bd2b68ab5ae7e1f914f41be7c70b09cfbb3e/KF-DAY1-07.png" data-mid="242441932" border="0" src="https://freight.cargo.site/w/750/i/779f9f89bdcc63def61f3ba54f86bd2b68ab5ae7e1f914f41be7c70b09cfbb3e/KF-DAY1-07.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/5bdd20390b49d39c40f27628c5320bd08dc6496970cf11b078886b9aa5808ae1/DSC02517.png" data-mid="242441939" border="0" src="https://freight.cargo.site/w/750/i/5bdd20390b49d39c40f27628c5320bd08dc6496970cf11b078886b9aa5808ae1/DSC02517.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/e00a1319d8740d7862a11336d3d58bceb781620934cfb099d06f2bfdc4a2e106/BR203300.png" data-mid="242441941" border="0" src="https://freight.cargo.site/w/750/i/e00a1319d8740d7862a11336d3d58bceb781620934cfb099d06f2bfdc4a2e106/BR203300.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/86a765e04f023da2ff1c1cd46b1da0803bb6d8c021015b91007a650ef4efe3d6/BR203190.png" data-mid="242441944" border="0" src="https://freight.cargo.site/w/750/i/86a765e04f023da2ff1c1cd46b1da0803bb6d8c021015b91007a650ef4efe3d6/BR203190.png" /> <img width="2183" height="1160" width_o="2183" height_o="1160" data-src="https://freight.cargo.site/t/original/i/10538632d7f4dac0fd3e94120adf6625dae3105ade5229a82eb867355dcde03b/SUNDA_LOGOS_2025_1.png" data-mid="242441488" border="0" src="https://freight.cargo.site/w/1000/i/10538632d7f4dac0fd3e94120adf6625dae3105ade5229a82eb867355dcde03b/SUNDA_LOGOS_2025_1.png" /> <img width="2183" height="1160" width_o="2183" height_o="1160" data-src="https://freight.cargo.site/t/original/i/8b45bac0def97153097afc7018cc7f46c045aa436f8586df7e99565915929b67/SUNDA_LOGOS_2025_2.png" data-mid="242441489" border="0" src="https://freight.cargo.site/w/1000/i/8b45bac0def97153097afc7018cc7f46c045aa436f8586df7e99565915929b67/SUNDA_LOGOS_2025_2.png" /> <img width="2925" height="1555" width_o="2925" height_o="1555" data-src="https://freight.cargo.site/t/original/i/87192dfdb3c33287ae4ae0e7e2b79d1dd95424f3d266d50f2c2bbc587cf01ef9/SUNDA_LOGOS_2025_3.png" data-mid="242441490" border="0" src="https://freight.cargo.site/w/1000/i/87192dfdb3c33287ae4ae0e7e2b79d1dd95424f3d266d50f2c2bbc587cf01ef9/SUNDA_LOGOS_2025_3.png" /> <img width="2925" height="1555" width_o="2925" height_o="1555" data-src="https://freight.cargo.site/t/original/i/47dae7eb4e5522ce5c9d8319b9989936169a35b39f6a0e278ac6c268be0fa3b5/SUNDA_LOGOS_2025_4.png" data-mid="242441491" border="0" src="https://freight.cargo.site/w/1000/i/47dae7eb4e5522ce5c9d8319b9989936169a35b39f6a0e278ac6c268be0fa3b5/SUNDA_LOGOS_2025_4.png" /> <img width="2925" height="1556" width_o="2925" height_o="1556" data-src="https://freight.cargo.site/t/original/i/eeed5e0aeffbbecc0df3dc91f8c4cc5a8f0e184d742156e7876ce433deb7e8e7/SUNDA_LOGOS_2025_5.png" data-mid="242441492" border="0" src="https://freight.cargo.site/w/1000/i/eeed5e0aeffbbecc0df3dc91f8c4cc5a8f0e184d742156e7876ce433deb7e8e7/SUNDA_LOGOS_2025_5.png" /> The identity was conceived as a flexible, modular system, allowing it to scale seamlessly across posters, social content, stage visuals, merchandise, wayfinding, and on-site environments while remaining cohesive and recognisable. Each iteration expanded on the core visual language, introducing new characters, colour palettes, and compositions while maintaining continuity across the festival’s branding. Custom iconography was developed specifically for on-site signage and wayfinding, supporting clarity and consistency across the festival grounds. I also designed one of the main stage environments for the first edition, alongside posters and visual assets for offshoots including afterparties and regional takeovers. <img width="3020" height="1503" width_o="3020" height_o="1503" data-src="https://freight.cargo.site/t/original/i/230b8a7f6f326676fd8b3c5d3cf81f32528cf9b4d6189a507209588456a2411b/FL_ROADTOSUNDA_CHARACTERS.png" data-mid="242441555" border="0" src="https://freight.cargo.site/w/1000/i/230b8a7f6f326676fd8b3c5d3cf81f32528cf9b4d6189a507209588456a2411b/FL_ROADTOSUNDA_CHARACTERS.png" /> <img width="2925" height="1555" width_o="2925" height_o="1555" data-src="https://freight.cargo.site/t/original/i/87192dfdb3c33287ae4ae0e7e2b79d1dd95424f3d266d50f2c2bbc587cf01ef9/SUNDA_LOGOS_2025_3.png" data-mid="242441490" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/87192dfdb3c33287ae4ae0e7e2b79d1dd95424f3d266d50f2c2bbc587cf01ef9/SUNDA_LOGOS_2025_3.png" /> <img width="750" height="1127" width_o="750" height_o="1127" data-src="https://freight.cargo.site/t/original/i/9cd61f941a82f58fd3ce556cfd9cf502cf9cf675df330e89b370215c55b257b8/KF-DAY1-08.png" data-mid="242441931" border="0" data-scale="65" src="https://freight.cargo.site/w/750/i/9cd61f941a82f58fd3ce556cfd9cf502cf9cf675df330e89b370215c55b257b8/KF-DAY1-08.png" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a2c198f59eb221f15531e7abfdf8c9831d1a9fb9e41b11cc2909206da7a548c8/BR203290.png" data-mid="242441942" border="0" data-scale="96" src="https://freight.cargo.site/w/750/i/a2c198f59eb221f15531e7abfdf8c9831d1a9fb9e41b11cc2909206da7a548c8/BR203290.png" /> For Road to Sunda (2024), a site-responsive visual system was developed using Haw Par Villa’s architectural borders as a framing device. This system was later adapted for the main festival at Sarimbun Camp in 2025, retaining the same characters while evolving layouts and environments to suit each context. The identity supported a multi-day, multi-stage festival with numerous artists, partners, and public-facing touchpoints. Rooted in playfulness, community, and a sense of escape, the visual direction balances bold graphic expression with clarity and adaptability, positioning Sunda as a long-term cultural platform rather than a one-off event. <img width="3600" height="4500" width_o="3600" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e5dae61eb1d2ef3ade72af811c4b954a0a2396f756e0b7998023a990b7925803/FL_SUNDAFESTIVAL_LINEUP_FULL_4x5_V2.png" data-mid="242441482" border="0" src="https://freight.cargo.site/w/1000/i/e5dae61eb1d2ef3ade72af811c4b954a0a2396f756e0b7998023a990b7925803/FL_SUNDAFESTIVAL_LINEUP_FULL_4x5_V2.png" /> <img width="3600" height="4500" width_o="3600" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2068062ad55e18262815bf675ae9d1df8159504bef4a3b9517b5a93dccb6882f/FL_SUNDAFESTIVAL_LINEUP_1_4x5.png" data-mid="242441481" border="0" src="https://freight.cargo.site/w/1000/i/2068062ad55e18262815bf675ae9d1df8159504bef4a3b9517b5a93dccb6882f/FL_SUNDAFESTIVAL_LINEUP_1_4x5.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/255018bf36b5a975d2d3e89b8d5b140d56e4f7439904d77cbdbc083b3481903c/FL_ROADTOSUNDA_KV_4x5_2.png" data-mid="242441471" border="0" src="https://freight.cargo.site/w/1000/i/255018bf36b5a975d2d3e89b8d5b140d56e4f7439904d77cbdbc083b3481903c/FL_ROADTOSUNDA_KV_4x5_2.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/13f82366e9294c1c3351cb9343f0d70c574a88103cb006a7ff0f907de9a526cd/RTS_AFTERPARTY_4X5.png" data-mid="242441484" border="0" src="https://freight.cargo.site/w/1000/i/13f82366e9294c1c3351cb9343f0d70c574a88103cb006a7ff0f907de9a526cd/RTS_AFTERPARTY_4X5.png" /> <img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/9e5f7abf4b32098e03baee80db7dcc2b3605bd12c4f9fe71653c2c7fcdb6e4d7/FL_SUNDAFEST_2025_4x5_LINEUP.png" data-mid="242441474" border="0" src="https://freight.cargo.site/w/1000/i/9e5f7abf4b32098e03baee80db7dcc2b3605bd12c4f9fe71653c2c7fcdb6e4d7/FL_SUNDAFEST_2025_4x5_LINEUP.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b81d0c1ef58d1c667ec67b7de556f15884743e93293ac73dcd4bc477748c7e8d/FL_SUNDAFEST_2025_DAYS_4x5DAY1.png" data-mid="242441475" border="0" src="https://freight.cargo.site/w/1000/i/b81d0c1ef58d1c667ec67b7de556f15884743e93293ac73dcd4bc477748c7e8d/FL_SUNDAFEST_2025_DAYS_4x5DAY1.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/993ba8a99a48b94bcc2fab4673918ce13f9a523f2ab2f799187e1ce63044cda1/FL_SUNDAFEST_2025_DAYS_4x5DAY2.png" data-mid="242441476" border="0" src="https://freight.cargo.site/w/1000/i/993ba8a99a48b94bcc2fab4673918ce13f9a523f2ab2f799187e1ce63044cda1/FL_SUNDAFEST_2025_DAYS_4x5DAY2.png" /> <img width="2001" height="2501" width_o="2001" height_o="2501" data-src="https://freight.cargo.site/t/original/i/c3ed0ac9ca43d6ca5c578829e482084f1420e007739ea3bae4ac7ce371264094/RTS_BEERSTUBBIES_2.jpg" data-mid="242441486" border="0" src="https://freight.cargo.site/w/1000/i/c3ed0ac9ca43d6ca5c578829e482084f1420e007739ea3bae4ac7ce371264094/RTS_BEERSTUBBIES_2.jpg" /> <img width="2001" height="2501" width_o="2001" height_o="2501" data-src="https://freight.cargo.site/t/original/i/853b3535003ca400723531c7384e64ad623db60fc8b53ec0814ed88cb48db3f6/RTS_BEERSTUBBIES_1.jpg" data-mid="242441485" border="0" src="https://freight.cargo.site/w/1000/i/853b3535003ca400723531c7384e64ad623db60fc8b53ec0814ed88cb48db3f6/RTS_BEERSTUBBIES_1.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1ca2b5fb95f6ed31ebff0b3ff3aa56922cf467c8013b503728debe7b5a0eda64/FL_SUNDAFEST_2025_OPENINGNIGHT.png" data-mid="242441478" border="0" src="https://freight.cargo.site/w/1000/i/1ca2b5fb95f6ed31ebff0b3ff3aa56922cf467c8013b503728debe7b5a0eda64/FL_SUNDAFEST_2025_OPENINGNIGHT.png" /> <img width="3101" height="2500" width_o="3101" height_o="2500" data-src="https://freight.cargo.site/t/original/i/82c2ec8621c60bcc30355c066b506a9ee6d4e459babee079a6156d99bf103573/FL_SUNDAFESTIVAL_CHARACTERS_OUTLINED.png" data-mid="242441556" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/82c2ec8621c60bcc30355c066b506a9ee6d4e459babee079a6156d99bf103573/FL_SUNDAFESTIVAL_CHARACTERS_OUTLINED.png" />&nbsp; <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/351dd879559a8363e3a76531901d2fea84685c3264cfd15bc45a09b5fa115ec4/BR203198.png" data-mid="242441943" border="0" src="https://freight.cargo.site/w/750/i/351dd879559a8363e3a76531901d2fea84685c3264cfd15bc45a09b5fa115ec4/BR203198.png" /> <img width="750" height="499" width_o="750" height_o="499" data-src="https://freight.cargo.site/t/original/i/779f9f89bdcc63def61f3ba54f86bd2b68ab5ae7e1f914f41be7c70b09cfbb3e/KF-DAY1-07.png" data-mid="242441932" border="0" src="https://freight.cargo.site/w/750/i/779f9f89bdcc63def61f3ba54f86bd2b68ab5ae7e1f914f41be7c70b09cfbb3e/KF-DAY1-07.png" /> https://natashahassan.com/Work-Nike-By-You Sun, 04 Jan 2026 08:45:35 +0000 natashahassan https://natashahassan.com/Work-Nike-By-You Featured Work /Nike By YouTypography, Illustration &amp; In-store ExperienceClient: Nike Year: 2023-2024 Role: Creative concept, typography &amp; illustration Scope: Retail experience, product personalisation, in-store activation, and social amplification Selected as one of three artists for an exclusive Nike By You collaboration at Nike’s Asia flagship store. The project involved developing a bold, typography-driven collection that reinterpreted Nike’s iconic Futura typeface through a playful, 90s-inspired lens, while remaining grounded in the brand’s established visual codes. The work was designed to live across in-store customisation, physical products, and social amplification, enabling customers to personalise and wear the designs on-site. Illustration and typography were treated as both functional and expressive elements within the retail environment, balancing brand consistency with creative experimentation. By working within Nike’s existing system rather than outside of it, the project demonstrates an approach to brand collaboration that prioritises fluency, restraint, and clarity, extending the Nike By You experience through participation, craft, and personal expression. Artist Statement “I would describe myself as a versatile artist. Wearing multiple hats in the creative and music industry, I’ve dedicated my life to exploring the realms of good frequency and melody and incorporating it into my art, leading to a diverse body of work that spans various creative disciplines.”About Natasha’s collection:“The inspiration behind my Nike Orchard Road collection is rooted in a deep appreciation for Nike’s iconic brand identity, driven by a desire to infuse it with a distinctive and contemporary personality that resonates with both the brand and its audience. It’s about capturing the essence of Nike’s spirit of innovation and pushing boundaries through typography.” https://natashahassan.com/Work-Esplanade-Idea-to-Stage Sun, 04 Jan 2026 09:01:04 +0000 natashahassan https://natashahassan.com/Work-Esplanade-Idea-to-Stage <img width="2700" height="1770" width_o="2700" height_o="1770" data-src="https://freight.cargo.site/t/original/i/021f6a8babbdfbf20b45b41fcc2b09a57eb7955705e27ab4103961bfe5312e15/Screenshot-2026-01-04-at-5.11.09PM.png" data-mid="242413964" border="0" src="https://freight.cargo.site/w/1000/i/021f6a8babbdfbf20b45b41fcc2b09a57eb7955705e27ab4103961bfe5312e15/Screenshot-2026-01-04-at-5.11.09PM.png" /> Featured Work /Esplanade – Idea to Stage Exhibition Identity &amp; Environmental GraphicsClient: Esplanade – Theatres on the BayYear: 2025–2027 Role: Visual identity &amp; exhibition graphicsScope: Environmental graphics, print, and digital touchpoints <img width="4415" height="5518" width_o="4415" height_o="5518" data-src="https://freight.cargo.site/t/original/i/0f8e643c3787d2ff38e6df1a6fb55ec3f2dcf3b30f67450a6dbc3361a9615917/DSCF2321.jpg" data-mid="242413960" border="0" src="https://freight.cargo.site/w/1000/i/0f8e643c3787d2ff38e6df1a6fb55ec3f2dcf3b30f67450a6dbc3361a9615917/DSCF2321.jpg" /> <img width="2322" height="2903" width_o="2322" height_o="2903" data-src="https://freight.cargo.site/t/original/i/7a306543d2536042397d5048a5dbdbf32782af15236fe8bd80c8860387c8554e/DSCF2311.jpg" data-mid="242413957" border="0" src="https://freight.cargo.site/w/1000/i/7a306543d2536042397d5048a5dbdbf32782af15236fe8bd80c8860387c8554e/DSCF2311.jpg" /> Developed the visual identity and exhibition graphics for Idea to Stage, Esplanade’s major theatre exhibition exploring the creative process behind stage productions. The project translated archival material, interviews, and theatrical artefacts into a cohesive visual system spanning environmental graphics, print, and digital applications. The identity was designed to support layered storytelling, guiding visitors through complex narratives while remaining clear, accessible, and legible within a public exhibition context. Working closely with spatial collaborators, the system was developed to be flexible and durable, allowing it to adapt across changing content, layouts, and formats over a multi-year exhibition run, while maintaining a consistent visual language throughout.CREDITS Spatial design collaboration: Amirul NazreeProject management &amp; fabrication: GreenQubesProject documentation: Samuel Foo <img width="3698" height="4623" width_o="3698" height_o="4623" data-src="https://freight.cargo.site/t/original/i/3aaec2fb1892cb71e3109fc4c0eff2c7bec8ae5e27797a34aa47aa19df77c936/DSCF2306.jpg" data-mid="242413954" border="0" src="https://freight.cargo.site/w/1000/i/3aaec2fb1892cb71e3109fc4c0eff2c7bec8ae5e27797a34aa47aa19df77c936/DSCF2306.jpg" /> <img width="5847" height="7309" width_o="5847" height_o="7309" data-src="https://freight.cargo.site/t/original/i/8639cb77b55538480927c47eb711ea488cf3cd46cca786cc499c03f62bb2371e/DSCF2291.jpg" data-mid="242413785" border="0" src="https://freight.cargo.site/w/1000/i/8639cb77b55538480927c47eb711ea488cf3cd46cca786cc499c03f62bb2371e/DSCF2291.jpg" /> <img width="2724" height="3404" width_o="2724" height_o="3404" data-src="https://freight.cargo.site/t/original/i/8f6737b9cabe28f65e9a6e1c51a8d079ea3c1e57ab44d70a6269f39bb4ae5709/DSCF2332.jpg" data-mid="242413962" border="0" src="https://freight.cargo.site/w/1000/i/8f6737b9cabe28f65e9a6e1c51a8d079ea3c1e57ab44d70a6269f39bb4ae5709/DSCF2332.jpg" /> <img width="3962" height="4953" width_o="3962" height_o="4953" data-src="https://freight.cargo.site/t/original/i/c13b22f44096bd35fee7087264a5df30e1a7525c52cc6bb4e19ee3c474db18e9/DSCF2313.jpg" data-mid="242413866" border="0" src="https://freight.cargo.site/w/1000/i/c13b22f44096bd35fee7087264a5df30e1a7525c52cc6bb4e19ee3c474db18e9/DSCF2313.jpg" /> <img width="7803" height="5202" width_o="7803" height_o="5202" data-src="https://freight.cargo.site/t/original/i/f354facd4b8cbac7f0133d734e31903fc3ac09ff33c4dc9494e043942caf2bc3/DSCF2266.jpg" data-mid="242413780" border="0" src="https://freight.cargo.site/w/1000/i/f354facd4b8cbac7f0133d734e31903fc3ac09ff33c4dc9494e043942caf2bc3/DSCF2266.jpg" /><img width="2624" height="1772" width_o="2624" height_o="1772" data-src="https://freight.cargo.site/t/original/i/3b74f9f4f158e576fec0db5ac2d0c1fe47ef96db7debc4f085745b9198a6e856/Screenshot-2026-01-04-at-5.11.15PM.png" data-mid="242413965" border="0" src="https://freight.cargo.site/w/1000/i/3b74f9f4f158e576fec0db5ac2d0c1fe47ef96db7debc4f085745b9198a6e856/Screenshot-2026-01-04-at-5.11.15PM.png" /> https://natashahassan.com/Work-Uniqlo Mon, 05 Jan 2026 16:54:30 +0000 natashahassan https://natashahassan.com/Work-Uniqlo Featured Work /Singapore’s National Collection on UTme!Merchandise &amp; IllustrationClient: National Heritage Board × UniqloCommissioned by TSLA Year: 2024 Designed a T-shirt illustration for Singapore’s National Collection on UTme!, a collaboration between the National Heritage Board and Uniqlo that brings national artefacts into everyday wear. <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f86c34c91b18f6b065fc5f7409d150335137abde726af0d3734aff85865e76a5/UNIQLO_IG_5.png" data-mid="242455477" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f86c34c91b18f6b065fc5f7409d150335137abde726af0d3734aff85865e76a5/UNIQLO_IG_5.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3d6279e938f6663e6217fac3a50a4db8d69b4d4eca9fbc4eb5b4b8d2e19b6b9f/UNIQLO_IG_2.png" data-mid="242455474" border="0" src="https://freight.cargo.site/w/1000/i/3d6279e938f6663e6217fac3a50a4db8d69b4d4eca9fbc4eb5b4b8d2e19b6b9f/UNIQLO_IG_2.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a98cb555819749ed4abb00fa1ee0d081b76b8c6a519f46bf5ce5827b5c27a0eb/UNIQLO_IG_3.png" data-mid="242455475" border="0" src="https://freight.cargo.site/w/1000/i/a98cb555819749ed4abb00fa1ee0d081b76b8c6a519f46bf5ce5827b5c27a0eb/UNIQLO_IG_3.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/24e677d1f70b65fc4eb5ae235219bb5c3e63a93ff9175f70e015bb4d44bf378c/UNIQLO_IG_4.png" data-mid="242455476" border="0" src="https://freight.cargo.site/w/1000/i/24e677d1f70b65fc4eb5ae235219bb5c3e63a93ff9175f70e015bb4d44bf378c/UNIQLO_IG_4.png" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/9683b39f8ff715663b0464ec91e9a0f8203af437830980087b1e457fa2688951/UNIQLO_IG_1.png" data-mid="242455473" border="0" src="https://freight.cargo.site/w/1000/i/9683b39f8ff715663b0464ec91e9a0f8203af437830980087b1e457fa2688951/UNIQLO_IG_1.png" /> The design draws from the Singapore Stone and the legend of Badang the Magnificent, reinterpreted through a playful, 1960s-inspired visual language. Historical narrative was translated into a contemporary graphic form, balancing cultural reference with accessibility and mass appeal. Released via Uniqlo’s UTme! customisation platform at Jewel Changi Airport, the project forms part of a longer-term collaboration exploring how heritage objects and stories can be reintroduced through popular culture and design-led merchandise. https://natashahassan.com/Work-SG60 Mon, 05 Jan 2026 16:03:33 +0000 natashahassan https://natashahassan.com/Work-SG60 Featured Work /SG60: Icons of Home <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/058ee9d40fc821b8add18660ab8db463ac8c8bbb27e1f184375ea04f50094601/MCCY_Giveaway_Set_1920_X_1080px.jpg" data-mid="242454211" border="0" src="https://freight.cargo.site/w/1000/i/058ee9d40fc821b8add18660ab8db463ac8c8bbb27e1f184375ea04f50094601/MCCY_Giveaway_Set_1920_X_1080px.jpg" /> Objects &amp; IllustrationClient: SG60 / Ministry of Culture, Community and Youth (MCCY) Commissioned by THE GOVTYear: 2025 Designed a series of limited-edition enamel pins and accompanying key visuals for SG60: Icons of Home, a national collectibles project commemorating Singapore’s 60th year of independence. Each pin was illustrated as part of a modular visual system, with individual designs reflecting shared experiences, everyday spaces, and collective identity. When collected together, the six pins interlock to form the silhouette of Singapore, transforming individual objects into a single, cohesive composition. The illustrated system extended into the campaign’s key visual artworks, translating the same visual language into a detailed, map-like scene that brings together sport, culture, community, and daily life. Illustration was treated as both a physical and narrative medium, designed to be experienced through collection, assembly, and close viewing. The pins were released monthly at SG60 events between July and December 2025. Selected themes included September — Sports (World Championships, GetActiveSG) and November — Future of Singapore (MDDI Heart &amp; Soul Showcase). Enamel Pin for September — Sports (World Championships, GetActiveSG) <img width="1000" height="1352" width_o="1000" height_o="1352" data-src="https://freight.cargo.site/t/original/i/9c71c7078b5bac414e5c35785819dc7258d301f4035eb92a91058b1d82a6895b/NATASHAHASSAN_SG60_ENAMELPIN_2025_FINAL.png" data-mid="242454213" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/9c71c7078b5bac414e5c35785819dc7258d301f4035eb92a91058b1d82a6895b/NATASHAHASSAN_SG60_ENAMELPIN_2025_FINAL.png" /> Enamel Pin for November — Future of Singapore (MDDI Heart &amp; Soul Showcase) <img width="1000" height="948" width_o="1000" height_o="948" data-src="https://freight.cargo.site/t/original/i/4c53a10e71f8531d11b3e044a202e89a5d54bc7d5221b64afa304039584a5938/NATASHAHASSAN_SG60_ENAMELPIN_2025_NOV_FA.png" data-mid="242454214" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4c53a10e71f8531d11b3e044a202e89a5d54bc7d5221b64afa304039584a5938/NATASHAHASSAN_SG60_ENAMELPIN_2025_NOV_FA.png" /> Key Visual for September — Sports (World Championships, GetActiveSG)<img width="2309" height="1598" width_o="2309" height_o="1598" data-src="https://freight.cargo.site/t/original/i/a828baa7fbbbc1f34852d939ceb3b1bf626051075f78d70f3b2141fed32664aa/NATASHAHASSAN_SG60_KV_SEPT_2025_FINAL_ALPHA.png" data-mid="242454216" border="0" src="https://freight.cargo.site/w/1000/i/a828baa7fbbbc1f34852d939ceb3b1bf626051075f78d70f3b2141fed32664aa/NATASHAHASSAN_SG60_KV_SEPT_2025_FINAL_ALPHA.png" /> Key Visual for November — Future of Singapore (MDDI Heart &amp; Soul Showcase) <img width="2690" height="1830" width_o="2690" height_o="1830" data-src="https://freight.cargo.site/t/original/i/3f9fe721a1b4ee95a45d999667f33e43638c66144bcbf7450551c86869295b5b/NATASHAHASSAN_SG60_KV_2025_NOV_FA_FORPREVIEWONLY.png" data-mid="242454215" border="0" src="https://freight.cargo.site/w/1000/i/3f9fe721a1b4ee95a45d999667f33e43638c66144bcbf7450551c86869295b5b/NATASHAHASSAN_SG60_KV_2025_NOV_FA_FORPREVIEWONLY.png" /><img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2c350c3bb526e5dbb0babd350abea0cf6273db9cda82ab6b5019a386dda6754b/Artboard-1-copy-5.png" data-mid="242454212" border="0" src="https://freight.cargo.site/w/900/i/2c350c3bb526e5dbb0babd350abea0cf6273db9cda82ab6b5019a386dda6754b/Artboard-1-copy-5.png" /> https://natashahassan.com/Work-Neu-Folk Tue, 06 Jan 2026 10:59:53 +0000 natashahassan https://natashahassan.com/Work-Neu-Folk <img width="6574" height="4382" width_o="6574" height_o="4382" data-src="https://freight.cargo.site/t/original/i/8bd41bd863bb1723238122760804b8aca9181312f26ecc420a166ba4cab051dc/DSCF6349-1.jpg" data-mid="242496448" border="0" src="https://freight.cargo.site/w/1000/i/8bd41bd863bb1723238122760804b8aca9181312f26ecc420a166ba4cab051dc/DSCF6349-1.jpg" /> Spatial / Neu Folk for Singapore Design WeekExhibition Installation &amp; Brand Reimagining Client: Neu Folk / Kiddy PalaceEvent: Singapore Design WeekYear: 2024Role: Visual identity, spatial concept &amp; exhibition design Scope: Brand reimagining, modular spatial system, environmental graphics Developed an exhibition installation and brand reimagining for Neu Folk, presented at Singapore Design Week 2024 and curated by Nathan Yong (Grafunkt). The project reinterprets Kiddy Palace, Singapore’s long-standing children’s toy and apparel retailer, through a contemporary, design-led lens while retaining its playful spirit and cultural familiarity. The rebrand embraces curiosity, adventure, and nostalgia, drawing from Kiddy Palace’s 90s legacy while appealing to modern families. Retaining the brand’s iconic blue and yellow palette, the system introduced additional vibrant hues and Memphis-inspired graphic elements, characterised by abstract forms, bold patterns, and playful distortion. Illustration was used to create a surreal, engaging visual language that encourages exploration and interaction.CREDITS 3D rendering by Amirul Nazree Fabrication by GreenQubesPhoto documentation by Samuel Foo Working in collaboration with spatial designer Amirul Nazree, a modular plank system was developed to form interactive zones within the 3×3m booth. The spatial design translated the graphic language into three-dimensional forms, allowing abstract shapes to function as both display structures and playful architectural elements. <img width="7500" height="4529" width_o="7500" height_o="4529" data-src="https://freight.cargo.site/t/original/i/0f2a07fe00487c0da661768ebfdea9ed0cc6f13184c10e720f95ebd2cfe67fe6/PANEL-01-DIM.jpg" data-mid="242496460" border="0" src="https://freight.cargo.site/w/1000/i/0f2a07fe00487c0da661768ebfdea9ed0cc6f13184c10e720f95ebd2cfe67fe6/PANEL-01-DIM.jpg" /><img width="7500" height="4529" width_o="7500" height_o="4529" data-src="https://freight.cargo.site/t/original/i/c0f12569fa0d187592b3a7f0ee156d535929fedabfca877b32d02c677c7dac06/PANEL-02-DIM.jpg" data-mid="242496461" border="0" src="https://freight.cargo.site/w/1000/i/c0f12569fa0d187592b3a7f0ee156d535929fedabfca877b32d02c677c7dac06/PANEL-02-DIM.jpg" /> 3D Rendering by Amirul Nazree <img width="3104" height="3880" width_o="3104" height_o="3880" data-src="https://freight.cargo.site/t/original/i/8cba0c7f50f397a65c8ad03eb1dec9902a884c0e2327911d190886814d49d7f1/DSCF6322.jpg" data-mid="242496435" border="0" src="https://freight.cargo.site/w/1000/i/8cba0c7f50f397a65c8ad03eb1dec9902a884c0e2327911d190886814d49d7f1/DSCF6322.jpg" /> <img width="3689" height="4611" width_o="3689" height_o="4611" data-src="https://freight.cargo.site/t/original/i/2f0919d0253406c78259e62185223704cd412ba17cd0ded663d61b84cbb55d0b/DSCF6323.jpg" data-mid="242496437" border="0" src="https://freight.cargo.site/w/1000/i/2f0919d0253406c78259e62185223704cd412ba17cd0ded663d61b84cbb55d0b/DSCF6323.jpg" /> <img width="4216" height="5270" width_o="4216" height_o="5270" data-src="https://freight.cargo.site/t/original/i/f8f16e9997b72a042fc8a5d50ebdbd364257bd288be5cb8b6255afbc584aa26c/DSCF6325.jpg" data-mid="242496438" border="0" src="https://freight.cargo.site/w/1000/i/f8f16e9997b72a042fc8a5d50ebdbd364257bd288be5cb8b6255afbc584aa26c/DSCF6325.jpg" /> <img width="2528" height="3160" width_o="2528" height_o="3160" data-src="https://freight.cargo.site/t/original/i/bf826b37a7f0b3e0ed9989aacdb0144c383a96db754d39a4b3f9c5a3c9c5a6f9/DSCF6328.jpg" data-mid="242496439" border="0" src="https://freight.cargo.site/w/1000/i/bf826b37a7f0b3e0ed9989aacdb0144c383a96db754d39a4b3f9c5a3c9c5a6f9/DSCF6328.jpg" /> <img width="2641" height="3302" width_o="2641" height_o="3302" data-src="https://freight.cargo.site/t/original/i/1485a62d02aee09a947215001cb6c1ab36e38e1789207feaace16018b18b0310/DSCF6329.jpg" data-mid="242496440" border="0" src="https://freight.cargo.site/w/1000/i/1485a62d02aee09a947215001cb6c1ab36e38e1789207feaace16018b18b0310/DSCF6329.jpg" /> <img width="2647" height="3309" width_o="2647" height_o="3309" data-src="https://freight.cargo.site/t/original/i/7c859aef258eef465e013dfc6af9a4c92d3cedefaeb844ad007fd5e06667a894/DSCF6333.jpg" data-mid="242496441" border="0" src="https://freight.cargo.site/w/1000/i/7c859aef258eef465e013dfc6af9a4c92d3cedefaeb844ad007fd5e06667a894/DSCF6333.jpg" /> <img width="5530" height="6913" width_o="5530" height_o="6913" data-src="https://freight.cargo.site/t/original/i/5d5966a2e2c7885d78afe7d402131b45791ac3f6da9fae10963c7296d09e6ce9/DSCF6336.jpg" data-mid="242496444" border="0" src="https://freight.cargo.site/w/1000/i/5d5966a2e2c7885d78afe7d402131b45791ac3f6da9fae10963c7296d09e6ce9/DSCF6336.jpg" /> <img width="2273" height="2841" width_o="2273" height_o="2841" data-src="https://freight.cargo.site/t/original/i/1b6d5ed58867e82584117800ef49561735bc9a4cba3f0dd3724864d54319cb45/DSCF6337.jpg" data-mid="242496445" border="0" src="https://freight.cargo.site/w/1000/i/1b6d5ed58867e82584117800ef49561735bc9a4cba3f0dd3724864d54319cb45/DSCF6337.jpg" /> The modular components were designed to be interlocked, adaptable, and reusable, supporting flexibility across future activations. A central fishbowl installation introduced a terrarium-like focal point, while surrounding displays created a miniature, immersive environment, reinforcing the idea of play as discovery and imagination. <img width="5384" height="4308" width_o="5384" height_o="4308" data-src="https://freight.cargo.site/t/original/i/8bee3d7bbc3122839fae8354a68390f68f1d7ca4df226398b433117443311651/DSCF6314.jpg" data-mid="242496433" border="0" src="https://freight.cargo.site/w/1000/i/8bee3d7bbc3122839fae8354a68390f68f1d7ca4df226398b433117443311651/DSCF6314.jpg" /> <img width="6039" height="4026" width_o="6039" height_o="4026" data-src="https://freight.cargo.site/t/original/i/8d0014b81ade8738969b25404710ec2530ac2e6b6b03870260b969df7723c851/DSCF6350.jpg" data-mid="242496449" border="0" src="https://freight.cargo.site/w/1000/i/8d0014b81ade8738969b25404710ec2530ac2e6b6b03870260b969df7723c851/DSCF6350.jpg" /> https://natashahassan.com/Work-Mural Tue, 06 Jan 2026 17:32:51 +0000 natashahassan https://natashahassan.com/Work-Mural <img width="11197" height="1701" width_o="11197" height_o="1701" data-src="https://freight.cargo.site/t/original/i/acde7270f407996aa58280bd5c696321a89f7f624ae914000e44d88b22da3ad0/FL_MURAL_CONCEPT_1_COLOURS_FA.png" data-mid="242513590" border="0" src="https://freight.cargo.site/w/1000/i/acde7270f407996aa58280bd5c696321a89f7f624ae914000e44d88b22da3ad0/FL_MURAL_CONCEPT_1_COLOURS_FA.png" /> Illustration /Malay Heritage Board Mural Mural &amp; IllustrationClient: Malay Heritage BoardYear: 2024–2025 Role: Illustration &amp; mural designFabrication: Sticker fabrication by GreenQubes <img width="8199" height="6542" width_o="8199" height_o="6542" data-src="https://freight.cargo.site/t/original/i/4bc7b31fe4e3d3b8c3240852a14550373d5276ee7b60de5c4066cf5e54317923/IMG_9504.JPG" data-mid="242513588" border="0" src="https://freight.cargo.site/w/1000/i/4bc7b31fe4e3d3b8c3240852a14550373d5276ee7b60de5c4066cf5e54317923/IMG_9504.JPG" />Paying homage to Georgette Chen’s Malay Wedding (above) Designed a large-scale mural celebrating the joy, rhythm, and richness of a traditional Malay wedding for Malay Heritage Board. The work draws inspiration from Georgette Chen’s Malay Wedding, reinterpreting its spirit through a playful, graphic visual language rooted in colour, movement, and pattern. The mural features symbolic elements such as the kompang, bunga manggar, keris, and silat, illustrated with bold forms and rhythmic compositions that echo the energy of wedding processions and communal celebration. Jawi script, spelling Walimatul Urus, commonly seen on Malay wedding invitations, was incorporated as a familiar cultural marker anchoring the work in lived tradition. Figures and motifs are framed like vintage stamps, allowing each scene to stand alone while contributing to a larger narrative. The composition invites viewers to move across the mural, encountering fragments of ceremony, craft, and gesture that collectively celebrate heritage through a contemporary lens. The project explores how traditional customs can be honoured while remaining dynamic, accessible, and visually alive in a public setting. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/975d526c311437ad94217fb989a88a86b7ec8f0ec224f6d1a22c2c6ac907f209/Malay-Wedding-2.jpeg" data-mid="242513584" border="0" src="https://freight.cargo.site/w/1000/i/975d526c311437ad94217fb989a88a86b7ec8f0ec224f6d1a22c2c6ac907f209/Malay-Wedding-2.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/daadb0c5b92280c1af0d715fb74fc8639e82987cdbe672e83b147bd987590396/Malay-Wedding-3.jpeg" data-mid="242513585" border="0" src="https://freight.cargo.site/w/1000/i/daadb0c5b92280c1af0d715fb74fc8639e82987cdbe672e83b147bd987590396/Malay-Wedding-3.jpeg" /> <img width="5120" height="3840" width_o="5120" height_o="3840" data-src="https://freight.cargo.site/t/original/i/75fff4670bda06373be9294af1505037fe064eb9f0fb336309ee8262e0d90c53/Malay-Wedding-4.jpeg" data-mid="242513586" border="0" src="https://freight.cargo.site/w/1000/i/75fff4670bda06373be9294af1505037fe064eb9f0fb336309ee8262e0d90c53/Malay-Wedding-4.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0fdc6689f311a7e2344369b247bd992739a4256ab391f90ec932fa915ee71628/Malay-Wedding-5.jpeg" data-mid="242513587" border="0" src="https://freight.cargo.site/w/1000/i/0fdc6689f311a7e2344369b247bd992739a4256ab391f90ec932fa915ee71628/Malay-Wedding-5.jpeg" /> <img width="2095" height="1350" width_o="2095" height_o="1350" data-src="https://freight.cargo.site/t/original/i/97b8ea9dc940c9fb7027ac89ac657c2f5726ace104d9bba3952f69e8574af0ca/b0b09edf-5a6d-4ae6-b227-abdbd92ca6b7.png" data-mid="242513589" border="0" src="https://freight.cargo.site/w/1000/i/97b8ea9dc940c9fb7027ac89ac657c2f5726ace104d9bba3952f69e8574af0ca/b0b09edf-5a6d-4ae6-b227-abdbd92ca6b7.png" /> https://natashahassan.com/Work-Bottom Mon, 05 Jan 2026 11:51:26 +0000 natashahassan https://natashahassan.com/Work-Bottom All Works – Brand Identity&nbsp; ⊹&nbsp; Events &amp; Spatial&nbsp; ⊹&nbsp; Editorial &amp; Publishing&nbsp; ⊹&nbsp; Illustration&nbsp; ⊹&nbsp; Posters &amp; Objects In-house / Studio –&nbsp; Paramount International&nbsp; ⊹&nbsp; Bandwagon Asia