Developed the visual identity and brand world for Balestier Market Coffee, a community-focused coffee collective centred on accessibility, collaboration, and local culture.

The identity was built around expressive typography, bold colour blocking, and collage-led illustration, combining everyday imagery with playful graphic interventions. The visual language balances warmth and irreverence, positioning the brand as approachable while maintaining a strong, recognisable character across touchpoints.

The system was applied across menus, posters, pop-up activations, and campaign materials, designed to be modular and adaptable for frequent updates, collaborations, and event-based programming. Illustration and type were treated as functional elements, guiding customers through offerings while reinforcing the brand’s voice and values.

The project supported Balestier Market Coffee’s role as both a retail space and a cultural platform, creating a visual system that could evolve alongside its community-driven initiatives.