Natasha Hassan is a graphic designer, illustrator, event promoter and everything in between. She dedicated her whole life to chasing good frequency and melody, which led to seven years in the creative and music industry.

She is committed to nurturing the creative culture by promoting eclectic creatives in Singapore, which has inspired her to co-found a design and events collective, North East Social Club.

Natasha’s illustrations love to feature creatures and natural objects disguised as humans. Her style includes illustrating crazy characters in an outlandish and striking landscape. She draws inspiration from illustrators and cartoonists such as Alexandre Nart, James Clapham, and the creator of BoJack Horseman, Lisa Hanawalt. Though a goth at heart, she enjoys using a vibrant and psychedelic colour palette in her works. 

(When still working in a corporate setting, Natasha had to create an alias so she wouldn't get in trouble. Inspired by her favourite post-hardcore band, she came up with a silly name, Poogazi.)

Her other freelance pursuits include designing album artwork and promotional materials for local artists and collectives. Her work in this area has been featured in Female Magazine, L’Officiel and Men's Folio.

Her disciplines span across brand identity, illustration, web design, layout and print design.


Art Direction
Video Editing, Producing & Filming
Basic Copywriting
Branding & Identity
Creative Direction
Editorial Illustration
Print & Collateral
Website & Application Design

The Director’s List
Academic Year
(2012/2013 & 2013/2014)

Wunderman/Comwerks Course Gold Award
Top Student of the Course

Anugerah Khas MENDAKI - Polytechnic
Academic Year & Special Achievement Award for Excellence

Excellence Award Academic Year


MTV Asia
Commissioned illustration for International Women’s Day in collab with Commune PH

Pulau Sunsetra by MAMA MAGNET x Singapore
International Festival of Arts

Running with Strippers 2021:
This Close

Live Visual Collaboration with
The Kribo Brothers

SeeHow Exhibition by UltraSuperNew Gallery
“Life on Venus"

Streets of Hope Campaign by National Arts Council

Creative Direction, Design, Events Promoter and Live Music Photography
(2017 – Current)

Universal Music Group
Content Producer
Singapore, Singapore
(Feb 2021 – Sept 2022)

ViacomCBS International Media Networks
Multi-platform Designer
Singapore, Singapore
(May 2018 – Feb 2021)

Bandwagon Asia
Design Lead
Singapore, Singapore
(Oct 2015 – Dec 2017)

Couple Studio
Design Intern 
Singapore, Singapore


Temasek Polytechnic
Diploma in Interactive Media Design w Merit
(Apr 2012 – Apr 2015)