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Natasha Hassan is a graphic designer, illustrator, DJ, and event promoter whose work resists simple definition. Formerly known as Poogazi, she has spent the last decade moving fluidly between design, music, and culture, creating visuals and experiences that thrive on rhythm, colour, and connection.

Her journey began in Singapore, where she took on roles at Bandwagon Asia, MTV Asia, and Universal Music Group SEA, building her foundation in branding, social media design, and content production. At the same time, she developed her own visual language under the alias Poogazi, producing surreal and humorous illustrations inspired by the vibrant chaos of 90s cartoons, gothic sensibilities, and psychedelic palettes.

As a freelancer, Natasha has designed campaigns, packaging, and event branding for global clients including Nike, Uniqlo, Salomon, Spotify, and MTV International. She has also contributed to cultural projects such as the SG60 Icons of Home collectables, the Malay Heritage Centre mural, and Singapore Design Week’s Kiddy Palace exhibition, where her designs explored heritage, nostalgia, and play.

Her illustrations often depict surreal creatures and natural objects disguised as humans, set in outlandish, vibrant landscapes that feel both familiar and strange. This playful yet striking approach has extended into her design practice, where she uses humour, rhythm, and bold colour to create visuals that feel alive.

Beyond client work, Natasha is the co-founder of North East Social Club, a music collective championing underground club culture in Singapore and the region. As both a DJ and promoter, she has brought in international artists, designed event identities, and built inclusive dancefloors that foreground care, community, and connection.

Her disciplines span brand identity, illustration, web design, print, packaging, and content creation. Currently based in Singapore, Natasha is open to relocation and excited to bring her design practice—rooted in both commercial clarity and cultural storytelling—to new international contexts.








For full resume, email for details.


Services

Art Direction
Animation
Video Editing, Producing & Filming
Basic Copywriting
Iconography
Branding & Identity
Creative Direction
Editorial Illustration
HTML5
Illustration
Packaging
Photography
Print & Collateral
Website & Application Design
Academic Achievements

The Director’s List
Academic Year
(2012/2013 & 2013/2014)

Wunderman/Comwerks Course Gold Award
Top Student of the Course
(2015)

Anugerah Khas MENDAKI - Polytechnic
Academic Year & Special Achievement Award for Excellence
(2015)

SINDA 
Excellence Award Academic Year
(2015)

Press

Vogue
Meet the female DJs transforming Singapore’s nightlife scene
(2024)

Female Magazine
Graphic Designer Natasha Hassan Is A Sought-After Name By Indie Music Acts
(2023)

Hear65
9 noteworthy women from Singapore’s music industry
(2023)

Men’s Folio (For NESC)
North East Social Club Is Keeping the Independent Party Scene Alive
(2022)

Rice Media
"This Is How It Feels To Be Lonely in Singapore" by Zachary Hourihane
(2022)

L’Officiel Singapore
"Artist Natasha Hassan wants to create a space for brown creatives in Singapore" by Hillary Kang
(2021)
Men’s Folio
"Natasha Hassan Gives a New Meaning to The City Inspired Watch" By Asaph Low
(2020)

TimeOut SG
“TimeOut Minority Artists in SG"
(2020)

BURO SG
“Local Instagram accounts for social causes and minority voices"
(2020)
Berita Harian
“The Campaign That Will Inspire The Mighty Women Of Third World Countries"
(2015) 




Career
Freelance
Creative Direction, Design, Events Promoter and Live Music Photography
Remote
(2017 – Current)

Universal Music Group
Content Producer
Singapore, Singapore
(Feb 2021 – Sept 2022)

Paramount International (Formerly ViacomCBS International Media Networks)
Multi-platform Designer
Singapore, Singapore
(May 2018 – Feb 2021)

Bandwagon Asia
Design Lead
Singapore, Singapore
(Oct 2015 – Dec 2017)

Couple Studio
Design Intern 
Singapore, Singapore
(2014)



Education
Temasek Polytechnic
Diploma in Interactive Media Design w Merit
(Apr 2012 – Apr 2015)

(Singapore’s diploma is equivalent to an associate degree)