Cover Art /

Check-Hook by Charlie Lim






Album Art Direction & Visual Identity
Client: Universal Music Singapore
Year: 2018

Role: Art direction, visual identity & single artwork
Scope: Album cover, single covers, press imagery, digital assets, and merchandise

Website, Merch, Music

Coverage (s):
Bandwagon Asia




Led the visual art direction for Check-Hook, the album by Singaporean singer-songwriter Charlie Lim, following his critically acclaimed double EP Time/Space.

The visual identity drew from the boxing technique “check-hook” as a conceptual framework rather than a literal motif. A restrained red and blue colour palette was developed to reference the opposing corners of a boxing ring, creating visual tension while supporting the album’s themes of control, movement, and confrontation.

The system was applied across album artwork, single covers, press imagery, digital platforms, and merchandise, ensuring consistency across the album’s release cycle while allowing individual artworks to retain distinct character.

The project received regional coverage, including Bandwagon Asia, and formed part of a broader visual rollout accompanying the album launch.


CREDITS
Album cover & press photography: Lee Chang Ming
Art direction & design collaterals: Natasha Hassan
Single artwork & BTS photography: Natasha Hassan
Logo/Brand Identity





Behind-the-scenes





Single Artwork





Final Vinyl Design





Concert Poster Designs




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