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Check-Hook by Charlie Lim






Album Art Direction/
Branding & Single Covers

Label: Universal Music Singapore
Year: 2018


Website, Merch, Music

Coverage (s):
Bandwagon Asia

Following his critically acclaimed double EP, Time/Space, Singaporean singer-songwriter, Charlie Lim, produced an album called “Check-Hook.”

It was named after the technique whereby the boxer throws a hook while pivoting around an opponent like a matador controlling a bull.

In an attempt to convey a less literal depiction of the boxing motif, it was decided that the colour palette of the photos and branding should be in red and blue – signifying the colours of the two opposing corners of a boxing ring.


CREDITS
ALBUM COVER & PRESS PHOTOS BY
LEE CHANG MING
ART DIRECTION & DESIGN COLLATERALS BY NATASHA HASSAN
SINGLE ARTWORK & BTS PHOTOS BY
Natasha Hassan

Logo/Brand Identity





Behind-the-scenes





Single Artwork





Final Vinyl Design





Concert Poster Designs




Website
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