Events
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I create bold and engaging visuals for events, bringing their unique energy to life through cohesive branding and design. My work includes projects for Sunda Festival, Spotify Asia, *Scape for Music Day Out, and Salomon, spanning everything from posters to animations.
Neu Folk for Singapore Design Week
Presenting the latest installation and rebrand for Neu Folk, created for Singapore Design Week 2024 and curated by @nathanyongdesign (Grafunkt). This reimagining of Kiddy Palace, our cherished local children’s toy and apparel store, brings a fresh, playful look.
I collaborated with Amirul Nazree to design a modular plank system that creates interactive zones within the 3x3m booth. The concept draws inspiration from the joy I see in my niblings as they grow and the cartoons that shaped my childhood.
Fabrication by GreenQubes
Photo documentation by @foo.yongjie
I collaborated with Amirul Nazree to design a modular plank system that creates interactive zones within the 3x3m booth. The concept draws inspiration from the joy I see in my niblings as they grow and the cartoons that shaped my childhood.
Fabrication by GreenQubes
Photo documentation by @foo.yongjie
The Kiddy Palace rebrand embraces fun, curiosity, adventure, and nostalgia,
capturing the essence of its 90s legacy while appealing to modern families.
Retaining the iconic blue and yellow colours, with additional vibrant hues to add depth, the design draws inspiration from the quirky Memphis style, characterised by abstract shapes, bold patterns, and vibrant colours. Illustrations feature funky, distorted elements for a playful, surreal vibe, encouraging engagement.
The spatial design transforms these shapes into modular plank models, creating interactive zones within the 3x3m booth. The abstract shapes symbolise the fluidity of playfulness, inviting children to explore and interact with the space.
Retaining the iconic blue and yellow colours, with additional vibrant hues to add depth, the design draws inspiration from the quirky Memphis style, characterised by abstract shapes, bold patterns, and vibrant colours. Illustrations feature funky, distorted elements for a playful, surreal vibe, encouraging engagement.
The spatial design transforms these shapes into modular plank models, creating interactive zones within the 3x3m booth. The abstract shapes symbolise the fluidity of playfulness, inviting children to explore and interact with the space.
These modular shapes can be interlocked, similar to the
references on the next page, ensuring adaptability and reusability. A standout
fishbowl installation offers a terrarium-like experience, while surrounding
displays mimic a magical miniature world.
This approach ensures the design is adaptable and reusable, adding sustainability and flexibility to the concept.
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This approach ensures the design is adaptable and reusable, adding sustainability and flexibility to the concept.
Recent Works /
Spotify Lounge
Client: Spotify Asia
Year: 2022
Branding, Illustration
Branding for Spotify Asia’s Music Matters showcase. The event featured regional and international artists, and music executives.
Key Artwork:
CREDITS
Assisted by Jasmine hoevent photos by aloysius lim and jiawen
Featured Work /
North East Social Club:
Biennale Finale
Conceptulisation, Illustration
Client: Biennale
Year: 2020
Instagram Facebook
North East Social Club was tasked to curate a line-up for the Biennale closing show.
The concept of the artwork is a homage to the performing musicians with visual clues representing each act - e.g. BGourd’s skating, Sobs’ ‘Telltale Sign’ album cover and Quite Quiet’s song ‘Bruised Peach Club’.
Coverage:
Bandwagon Asia
CREDITS
Curation by CHRIS SIM
Illustration By Natasha Hassan