Branding /
MTV: You Bought What

Logo Design

Social Media Template

Art Direction & Illustration
Client: MTV
Year: 2020
Role: Art direction & illustration
Scope: Visual identity, show graphics, and animated assets
Watch Now
Client: MTV
Year: 2020
Role: Art direction & illustration
Scope: Visual identity, show graphics, and animated assets
Watch Now
Led the art direction and illustration for You Bought What?!, a digital series produced by MTV Asia exploring internet culture through humour-driven product discovery and commentary.
The visual approach translated the show’s irreverent tone into a bold, graphic language, supporting episodic content through expressive illustration and animated assets. The system was designed to be flexible across episodes, formats, and platforms, maintaining visual consistency while allowing space for playful experimentation.
The project formed part of MTV’s digital content slate, requiring close collaboration across production and animation teams to deliver assets at pace while aligning with MTV’s established brand language.
“The internet: a haven for all things weird and wacky. Enter our host, Jamie Zhu, who’s on a quest to procure some truly unique s***. This is no ordinary unboxing, as Jamie reveals crazy online items you never knew existed (or that you needed!). From whacky beauty devices to odd online services and plenty of peculiar products in between, Jamie will unbox each one, test it out and asks questions about its overall bizarreness, such as “Who actually orders this stuff!?”.”
CREDITS
Animation by Lindsey Ng
Art Direction & Illustration by Natasha Hassan
Animation by Lindsey Ng
Art Direction & Illustration by Natasha Hassan
Iconography