Featured Work /
Nike By You
Client: Nike
Year: 2023-2024
Typography, Illustration, In-store Experience
Selected as one of three artists for an exclusive Nike By You collaboration at Nike’s Asia flagship store. Designed a bold, typography-driven collection that reinterpreted Nike’s iconic Futura typeface through a playful, 90s-inspired lens.
The work lived across in-store customisation, physical products, and social amplification, allowing customers to personalise and wear the designs on-site. The project positioned illustration and type as both functional and expressive within a retail environment.
Artist Statement
“I would describe myself as a versatile artist. Wearing multiple hats in the creative and music industry, I’ve dedicated my life to exploring the realms of good frequency and melody and incorporating it into my art, leading to a diverse body of work that spans various creative disciplines.”
About Natasha’s collection:
“The inspiration behind my Nike Orchard Road collection is rooted in a deep appreciation for Nike’s iconic brand identity, driven by a desire to infuse it with a distinctive and contemporary personality that resonates with both the brand and its audience. It’s about capturing the essence of Nike’s spirit of innovation and pushing boundaries through typography.”