Commissioned to lead a 360° design and digital overhaul for Singapore Community Radio (SGCR), centred on adaptability, flexibility, and long-term sustainability. The project supported SGCR’s relaunch as a community-driven platform amplifying diverse Singaporean voices across music, culture, and conversation.

The revamp included a simplified logo identity, a flexible visual system for social media, a series of illustrated programme title artworks, and an intuitive website designed to support weekly content and evolving programming. The system was built to accommodate frequent updates while maintaining clarity and consistency across platforms.

The relaunch marked SGCR’s return with refreshed content airing weekly from Tuesdays to Saturdays, positioning the platform as a shared space for regional and local perspectives.

“Singapore Community Radio (SGCR) has announced its return with new, revamped content and programming.

... with content airing weekly from Tuesdays to Saturdays. The new direction for SGCR is targeted at elevating the “diverse Singaporean voices on a shared platform”” – NME.com