ViacomCBS / MTV
Social Initiatives
Illustration, Content Creation
Year: 2018 - 2020
Mood Playlist
Every Tuesday, a themed playlist will be illustrated and uploaded on MTV Asia’s socials as part of social media engagement posts. The audience is encouraged to comment and suggest songs based on the themes/situations that were presented to them. These playlists boost engagement continuity as after a week of collating 5 of the fan recommended songs, MTV will feature them (including their handles) onto a new social post as the curated mixtape they should listen to.
New Loops
A self-initiated social media effort to promote new music releases weekly.
Tell Us
MTV Tell Us is a social media initiative for the audience to participate weekly. Each topic surrounds the month's theme; e.g. Women's International Day, TV & Film, Travel etc. Under the same campaign, the questions may correspond with the ones MTV asked during artists' interview.
Watch & Win
This campaign is for audience to partake in our monthly contest.
Gig Guide
This campaign is for audience to partake in our monthly contest.
