ViacomCBS /

The Show

Year: 2018 - 2020
Branding Identity, Art Direction, Content Creation

The Show is a programme produced by SBS TV, aired on MTV Asia. Based off the limited assets provided, brand new key artworks had to be created. This includes producing a promotional campaign dedicated to draw in the K-Pop audience. Most of these concepts were to encourage audience to engage in the content as well as a reminder to tune-in to The Show live every Tuesday.

3 to 5 Days Countdown to The Show

The Show Social Media Promo
(Instagram Story Bingo)

The Show Affliate Contest

Other Social Media Initiatives