Developed the visual identity for HOST, a queer bar and community space in Singapore, conceived as a sanctuary rooted in connection, safety, and shared intimacy.

The identity centres on fluid, organic forms and a soft yet expressive typographic system, designed to feel raw, welcoming, and alive. A flexible logo and symbol set was developed to shift across gradients, textures, and motion-led applications, reflecting the emotional and social fluidity of the space itself.

Rather than relying on fixed or rigid brand markers, the system embraces variation and adaptability, allowing HOST’s visual language to evolve across digital, physical, and experiential touchpoints while maintaining a strong, recognisable core. The approach positions the identity as a living system, shaped by community, atmosphere, and use over time.

Symbols

Developed the brand identity for Very Crafty Films, a production studio known for its energetic, playful, and experimental approach to storytelling.

The identity was conceived as a flexible system built around bold typography, high-contrast colour palettes, and modular logo variations. A distinctive typographic logotype was developed in multiple weights and dimensional styles, allowing the brand to adapt fluidly across digital platforms, social media, and campaign-led content while maintaining strong recognisability.

Alongside the core identity, a comprehensive set of brand guidelines was created, covering logo usage, colour systems, typography, and social media templates. The system was designed to support fast-moving content production while preserving visual consistency, enabling the brand to scale across formats, collaborations, and platforms without losing its character.

Commissioned to lead a 360° design and digital overhaul for Singapore Community Radio (SGCR), centred on adaptability, flexibility, and long-term sustainability. The project supported SGCR’s relaunch as a community-driven platform amplifying diverse Singaporean voices across music, culture, and conversation.

The revamp included a simplified logo identity, a flexible visual system for social media, a series of illustrated programme title artworks, and an intuitive website designed to support weekly content and evolving programming. The system was built to accommodate frequent updates while maintaining clarity and consistency across platforms.

The relaunch marked SGCR’s return with refreshed content airing weekly from Tuesdays to Saturdays, positioning the platform as a shared space for regional and local perspectives.

“Singapore Community Radio (SGCR) has announced its return with new, revamped content and programming.

... with content airing weekly from Tuesdays to Saturdays. The new direction for SGCR is targeted at elevating the “diverse Singaporean voices on a shared platform”” – NME.com