All Works – Brand Identity ⊹ Events & Spatial ⊹ Editorial & Publishing ⊹ Illustration ⊹ Posters & Objects
In-house / Studio – Paramount International ⊹ Bandwagon Asia
All Works – Brand Identity ⊹ Events & Spatial ⊹ Editorial & Publishing ⊹ Illustration ⊹ Posters & Objects
In-house / Studio – Paramount International ⊹ Bandwagon Asia
Posters & Objects
Posters
Poster works for music collectives, festivals, public institutions, and artists, blending illustration, graphic design, and collage with layered textures and vibrant colour palettes.
Objects /
Nike By You
Typography, Illustration & In-store Experience
Client: Nike Year: 2023-2024
Role: Creative concept, typography & illustration
Scope: Retail experience, product personalisation, in-store activation, and social amplification
Selected as one of three artists for an exclusive Nike By You collaboration at Nike’s Asia flagship store. The project involved developing a bold, typography-driven collection that reinterpreted Nike’s iconic Futura typeface through a playful, 90s-inspired lens, while remaining grounded in the brand’s established visual codes.
The work was designed to live across in-store customisation, physical products, and social amplification, enabling customers to personalise and wear the designs on-site. Illustration and typography were treated as both functional and expressive elements within the retail environment, balancing brand consistency with creative experimentation.
By working within Nike’s existing system rather than outside of it, the project demonstrates an approach to brand collaboration that prioritises fluency, restraint, and clarity, extending the Nike By You experience through participation, craft, and personal expression.
Artist Statement
“I would describe myself as a versatile artist. Wearing multiple hats in the creative and music industry, I’ve dedicated my life to exploring the realms of good frequency and melody and incorporating it into my art, leading to a diverse body of work that spans various creative disciplines.”
About Natasha’s collection:
“The inspiration behind my Nike Orchard Road collection is rooted in a deep appreciation for Nike’s iconic brand identity, driven by a desire to infuse it with a distinctive and contemporary personality that resonates with both the brand and its audience. It’s about capturing the essence of Nike’s spirit of innovation and pushing boundaries through typography.”
Objects /
Singapore’s National Collection on UTme!
Merchandise & Illustration
Client: National Heritage Board × Uniqlo
Year: 2024
Designed a T-shirt illustration for Singapore’s National Collection on UTme!, a collaboration between the National Heritage Board and Uniqlo that brings national artefacts into everyday wear.
The design draws from the Singapore Stone and the legend of Badang the Magnificent, reinterpreted through a playful, 1960s-inspired visual language. Historical narrative was translated into a contemporary graphic form, balancing cultural reference with accessibility and mass appeal.
Released via Uniqlo’s UTme! customisation platform at Jewel Changi Airport, the project forms part of a longer-term collaboration exploring how heritage objects and stories can be reintroduced through popular culture and design-led merchandise.
Objects /
SG60: Icons of Home
Designed a series of limited-edition enamel pins and accompanying key visuals for SG60: Icons of Home, a national collectibles project commemorating Singapore’s 60th year of independence.
Each pin was illustrated as part of a modular visual system, with individual designs reflecting shared experiences, everyday spaces, and collective identity. When collected together, the six pins interlock to form the silhouette of Singapore, transforming individual objects into a single, cohesive composition.
The illustrated system extended into the campaign’s key visual artworks, translating the same visual language into a detailed, map-like scene that brings together sport, culture, community, and daily life. Illustration was treated as both a physical and narrative medium, designed to be experienced through collection, assembly, and close viewing.
The pins were released monthly at SG60 events between July and December 2025. Selected themes included September — Sports (World Championships, GetActiveSG) and November — Future of Singapore (MDDI Heart & Soul Showcase).
Each pin was illustrated as part of a modular visual system, with individual designs reflecting shared experiences, everyday spaces, and collective identity. When collected together, the six pins interlock to form the silhouette of Singapore, transforming individual objects into a single, cohesive composition.
The illustrated system extended into the campaign’s key visual artworks, translating the same visual language into a detailed, map-like scene that brings together sport, culture, community, and daily life. Illustration was treated as both a physical and narrative medium, designed to be experienced through collection, assembly, and close viewing.
The pins were released monthly at SG60 events between July and December 2025. Selected themes included September — Sports (World Championships, GetActiveSG) and November — Future of Singapore (MDDI Heart & Soul Showcase).
Enamel Pin for September — Sports (World Championships, GetActiveSG)
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Enamel Pin for November — Future of Singapore (MDDI Heart & Soul Showcase)
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Key Visual for September — Sports (World Championships, GetActiveSG)
