All Works – Brand Identity ⊹ Events & Spatial ⊹ Editorial & Publishing ⊹ Illustration ⊹ Posters & Objects
In-house / Studio – Paramount International ⊹ Bandwagon Asia
All Works – Brand Identity ⊹ Events & Spatial ⊹ Editorial & Publishing ⊹ Illustration ⊹ Posters & Objects
In-house / Studio – Paramount International ⊹ Bandwagon Asia
Editorial & Publishing
Publishing /
Book Cover Design
Book cover designs that balance narrative, typography, and image to create clear, culturally grounded visual identities.
Nine Yard Sarees — A Short Story Cycle
Book Cover Design
Client: Ethos Books
Year: 2023
Role: Illustration & cover design
Designed the book cover for Nine Yard Sarees, a short story cycle by Prasanthi Ram, published by Ethos Books.
The illustration-led cover was developed to reflect the layered narratives within the collection, balancing symbolism, typography, and restraint. Drawing from cultural references without literal depiction, the visual language foregrounds mood and texture, allowing the themes of identity, memory, and everyday ritual to surface subtly through form and composition.
The final cover was designed to sit comfortably within Ethos Books’ editorial catalogue while maintaining a distinct visual presence, supporting the book’s positioning within contemporary Singapore literature.
The illustration-led cover was developed to reflect the layered narratives within the collection, balancing symbolism, typography, and restraint. Drawing from cultural references without literal depiction, the visual language foregrounds mood and texture, allowing the themes of identity, memory, and everyday ritual to surface subtly through form and composition.
The final cover was designed to sit comfortably within Ethos Books’ editorial catalogue while maintaining a distinct visual presence, supporting the book’s positioning within contemporary Singapore literature.
Womb Song
Book Cover Design (Collage Illustration)
Client: Ethos Books
Year: 2024
Role: Collage illustration & cover design
Designed the book cover for Womb Song by Esther Vincent Xueming, published by Ethos Books.
The collage-based cover reflects the book’s poetic structure and its exploration of embodiment, memory, and voice. Rather than presenting a singular image or fixed narrative, the composition is built through layering and fragmentation, mirroring how the text moves between personal history, inherited experience, and emotional resonance. Disparate visual elements coexist within the same space, echoing the way the poems hold multiple temporal and emotional states at once.
The approach treats the body as both archive and site of becoming, allowing the cover to feel tactile, intimate, and unresolved, in alignment with the book’s themes and tone.
The collage-based cover reflects the book’s poetic structure and its exploration of embodiment, memory, and voice. Rather than presenting a singular image or fixed narrative, the composition is built through layering and fragmentation, mirroring how the text moves between personal history, inherited experience, and emotional resonance. Disparate visual elements coexist within the same space, echoing the way the poems hold multiple temporal and emotional states at once.
The approach treats the body as both archive and site of becoming, allowing the cover to feel tactile, intimate, and unresolved, in alignment with the book’s themes and tone.
Cover Art /
Check-Hook by Charlie Lim
Album Art Direction & Visual Identity
Client: Universal Music Singapore
Year: 2018
Role: Art direction, visual identity & single artwork
Scope: Album cover, single covers, press imagery, digital assets, and merchandise
Website, Merch, Music
Coverage (s):
Bandwagon Asia
Led the visual art direction for Check-Hook, the album by Singaporean singer-songwriter Charlie Lim, following his critically acclaimed double EP Time/Space.Client: Universal Music Singapore
Year: 2018
Role: Art direction, visual identity & single artwork
Scope: Album cover, single covers, press imagery, digital assets, and merchandise
Website, Merch, Music
Coverage (s):
Bandwagon Asia
The visual identity drew from the boxing technique “check-hook” as a conceptual framework rather than a literal motif. A restrained red and blue colour palette was developed to reference the opposing corners of a boxing ring, creating visual tension while supporting the album’s themes of control, movement, and confrontation.
The system was applied across album artwork, single covers, press imagery, digital platforms, and merchandise, ensuring consistency across the album’s release cycle while allowing individual artworks to retain distinct character.
The project received regional coverage, including Bandwagon Asia, and formed part of a broader visual rollout accompanying the album launch.
CREDITS
Album cover & press photography: Lee Chang Ming
Art direction & design collaterals: Natasha Hassan
Single artwork & BTS photography: Natasha Hassan
Logo/Brand Identity
Behind-the-scenes
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Single Artwork
![]()
Final Vinyl Design
![]()
![]()
![]()
Concert Poster Designs
![]()
![]()
Website
Visit Website
![]()
Behind-the-scenes
Single Artwork
Final Vinyl Design
Concert Poster Designs
Website
Visit Website
Cover Art
Illustrated and graphic cover works for music releases, translating sound and narrative into bold, image-led compositions.
Publishing /
Men’s Folio: November Time Spread
Editorial Illustration
Client: Men’s Folio
Year: 2020
Client: Men’s Folio
Year: 2020
Illustrated a full-page editorial spread for Men’s Folio, interpreting Singapore’s urban landscape and cultural hybridity through an eclectic visual language.
The illustration accompanied the magazine’s November Time feature, translating themes of place, tradition, and contemporary identity into a layered, illustrative composition.
“The Singapore grounds and city inspired watch inspire illustrator Natasha Hassan’s eclectic illustrations of blended ethnicities, cultures and tradition.” – Men’s Folio